Nastja Juricev

Experienced Graphic Designer with over 10 years of expertise in creating impactful visual identities, marketing materials, digital assets, and user interfaces. Proven ability to develop engaging designs that enhance brand presence and user experience for clients ranging from startups to global companies including Disney+, Lionsgate, and Channel 4.

I specialise in branding, UI/UX design, visual storytelling, and motion graphics with a focus on creating visually pleasing designs that connect with target audiences. Get in touch and let's make some cool stuff together!

Experience

Freelance Designer & Art Director

October 2020 - present

Led and executed creative pitches, branding, and graphic assets for TV shows and YouTube channels for global clients including Disney+, Lionsgate, and Channel 4
Designed comprehensive UI systems that improved digital experience and successfully co-branded multiple user interfaces
Developed brand identities for experiential events and created effective marketing collateral that aligned with client objectives
Created cross-platform content spanning annual reports, magazines, animations, and motion advertising to ensure cohesive brand messaging
Collaborated with diverse clients including global corporations, startups, and non-profits such as Disney+, Lionsgate, Channel 4, LOC, Investors in People, User Voice, Glencore, FET 47, Peninsula, and Rob Toulson

Design Lead

Investors in People

February 2019 - October 2020

Directed and maintained brand identity and all collateral for the main business and various umbrella businesses across multiple platforms
Designed and implemented an advertising campaign that increased online traffic by 90% in the first week of launch, resulting in new client acquisition
Created and implemented UI systems for multiple products, significantly improving user engagement and usability metrics
Successfully transitioned all print materials to digital platforms, streamlining the brand's online presence and ensuring consistency

Creative Designer

Fortius Group

December 2017 - February 2019

BRAND DESIGNER

Led a comprehensive rebranding initiative, creating cohesive brand identity guidelines and visual assets across all platforms for the main business and multiple umbrella companies

UI / UX DESIGNER

Designed two intuitive applications for clients and employees that enhanced usability, accessibility, and engagement
Developed wireframes and prototypes, collaborating closely with developers to refine interactions and user flows
Focused on customer retention and accessibility, ensuring the design was intuitive for diverse user groups

Graphic Designer

Instinctif Partners

August 2015 - November 2017

Designed global brand marketing campaigns and experiential events for high-profile clients including Lidl and Coca-Cola
Delivered editorial content, print projects, and campaign visuals while ensuring consistent brand communication
Collaborated with cross-functional teams to ensure project deliverables met client expectations and brand guidelines

Freelance Designer

June 2013 - October 2016

Created motion graphics and visual assets for various documentary productions
Developed informative infographics for magazine and online publications for Cambridge University
Designed illustrations for publications and social media campaigns that increased client engagement

Skills

Tools:

Adobe CC Suite (Ai, Id, Ps, Ae, Pr), Figma

Design Expertise:

Brand Development, Visual Identity Design, UI/UX Design, Motion Graphics, Editorial Design, Digital Marketing, Campaign Development, User Interface Systems

Professional skills:

Creative Direction, Client Relationship Management, Team Leadership, Project Management, Cross-platform Design, Collaboration, Stakeholder Management