Investors in People
Brand Identity
Role | Lead Designer / Art Director
Scope | Brand strategy · Identity system design · Campaign platform development · Information design · Art direction · Cross-channel rollout · Rebrand · Creative direction · Visual identity · Digital · Brand applications
Outcome | Website traffic increased by 90% in the first week after launch.
Investors in People had outgrown the identity it had accumulated over decades. Following its transition from a government body to an independent organisation, the brand no longer reflected their new goals.
As lead designer, I helped redefine how the organisation visually presented itself. Working across brand, communications, product and leadership teams, I led the development of a new identity system, campaign platform and design framework designed to reposition Investors in People around a simple idea: Make Work Better.
The resulting system spanned identity, communications, information design, digital products and campaign execution, creating a more coherent and scalable brand experience across the organisation.
