© NASTJA JURICEV

Brand Launch

Details

Client

Investors in People

Role

Designer

Services

  • Brand Strategy
  • Visual Identity
  • Website Design
  • Launch Campaign

Brief

Investors in People wanted to make a splash with their new identity and brand messaging.

Approach

The answer came from the people themselves. Investors in People surveyed working people and figured out that stress is a growing problem in today's fast-paced world, both in and out of the workplace. They decided to focus their new ads on the stress that people are experiencing, and how they can help.

The result is a powerful new campaign that grabs your attention and shows you what Investors in People is all about. They want to help people thrive in the workplace and beyond, with a focus on well-being, support, and growth.

Investors in People Campaign Poster - 80,000 hours at work
Investors in People Campaign Poster - One in two people lose sleep over work
Investors in People Campaign Poster - One in four people suffer anxiety because of work