Brand Launch Campaign

Details

Client

Investors in People

Role

Lead Designer

Services

• Campaign Design
• Event Branding
• Print Design
• Environmental Graphics

Brief

Investors in People needed a comprehensive campaign design for their annual conference and related events. The goal was to create a cohesive visual identity that would be applied across various touchpoints, including signage, print materials, and environmental graphics.

Approach

I developed a bold, modern visual language that emphasized the organization's focus on people and workplace improvement. The design system incorporated vibrant colors, clear typography, and distinctive graphic elements that could be easily adapted across different formats and contexts.

The campaign successfully unified the brand experience across all touchpoints, creating a memorable and impactful presence at the conference and related events.