Appartamento da Andrea
Details
Client
Appartamento da Andrea
Role
Freelance Designer
Services
- Brand Identity
- Logo
- Motion Graphics
- Signage & Environmental Design
- Editorial Design
Brief
Appartamento da Andrea needed a distinctive visual identity to set their holiday rental service apart in a competitive market. The goal was to create a warm, inviting, and stress-free aesthetic that would reflect the relaxing nature of the stay whilst ensuring strong brand recognition across multiple platforms.
Approach
To capture the essence of a joyful and effortless holiday experience, I developed a cohesive brand identity that resonates with potential guests at every touchpoint. The branding balances vibrancy and elegance, making it both eye-catching and soothing.
The strong, consistent brand identity helped increase bookings, making the rental service instantly recognisable on booking platforms.
A flexible logo system was developed, featuring a universal primary logo that preserved the brand's fundamental visual identity, alongside location-specific variants designed to enhance targeted marketing efforts.
An additional logomark was crafted to provide versatility in illustrative applications, ensuring the brand could communicate effectively across diverse design platforms.
Branded Business Cards & Stationery
Holographic Goodie Bag
Goodie bags: Custom welcome packages and branded merchandise were developed to extend the brand narrative beyond traditional marketing materials. The guests were gifted a pack of complimentary A4 stationery to write to their loved ones about their stay, a t-shirt, a hat and a tote bag.