Escape. Unwind. Repeat. Branding a Holiday Rental.
Details
Client
Appartamento da Andrea
Role
Freelance Designer
Services
- Brand Identity
 - Logo
 - Motion Graphics
 - Signage & Environmental Design
 - Editorial Design
 
Brief
Appartamento da Andrea needed a distinctive visual identity to set their holiday rental service apart in a competitive market. The goal was to create a warm, inviting, and stress-free aesthetic that would reflect the relaxing nature of the stay whilst ensuring strong brand recognition across multiple platforms.
Approach
To capture the essence of a joyful and effortless holiday experience, I developed a cohesive brand identity that resonates with potential guests at every touchpoint. The branding balances vibrancy and elegance, making it both eye-catching and soothing.
The strong, consistent brand identity helped increase bookings, making the rental service instantly recognisable on booking platforms.
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Wayfinding & Signage
Wayfinding elements were designed to seamlessly integrate with the overall brand identity, providing clear navigation while maintaining the aesthetic appeal of the space.
Branded Business Cards & Stationery
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