Launching a Movement
Details
Client
Investors in People
Services
Brand Identity
Motion Graphics
Signage & Environmental Design
Editorial Design
BRIEF
Position the annual conference as a transformative workplace culture movement rather than a traditional industry event, while maintaining clear connection to the established parent brand.
SOLUTION
Clean, modular identity system with animated elements for digital promotion, practical materials including pocket-sized reference guides, and comprehensive environmental design for seamless attendee experience.
Developed a refined sub-brand architecture that elevates conference content over decorative elements. The visual system prioritizes clarity and functionality while creating memorable brand distinction.
To extend the brand into digital channels, I created animated versions of key identity elements for use in social media, event screens, and promotional materials.
The conference materials were designed with practicality in mind. A pocket-sized booklet contained concise profiles of all participating companies, along with blank notebook pages for jotting down information. Its compact format ensured attendees could easily carry it throughout the event, making it a genuinely useful reference tool.
The conference materials received positive feedback from both the client and attendees for their cohesive design and functional clarity. The identity successfully distinguished the conference while maintaining appropriate connection to the parent brand.