sumoCo
Details
Client
Fortius Digital
Role
Creative Designer
Services
- Brand Identity
- UI / UX
- 3D Animation
- Visual Identity
Brief
sumoCo approached us to create a dynamic visual identity that would reflect their innovative approach to technology solutions. They needed a brand that could stand out in a competitive market while conveying reliability and cutting-edge expertise.
The primary challenge was to develop a visual language that could work across digital platforms, with a special focus on 3D animations that would bring their brand to life in presentations and digital marketing.
Approach
We began by exploring abstract 3D forms that could represent sumoCo's core values of innovation, strength, and adaptability. The red sphere emerged as a central motif, symbolizing their focused approach while providing a dynamic element that could transform and evolve in animations.
The visual identity system was built around this core element, with a complementary color palette and typography that balanced technological precision with approachable design.
Mobile App Interface
Visual Identity
A comprehensive visual identity system was developed for sumoCo, establishing a strong foundation for all brand applications. The identity system includes a distinctive logo, a bold color palette dominated by red tones, and a clean typography system that ensures readability across all interfaces.
