UKPN
Details
Client
UK Power Networks
Services
Brand Identity
Print Design
Campaign Strategy
Environmental Graphics
BRIEF
UK Power Networks needed to present complex data in a digestible format, making it more engaging and easier for stakeholders to understand.
SOLUTION
A series of clear, engaging infographics were designed to simplify key information.
The core of the campaign was a series of print materials that used data visualization to communicate complex information about power infrastructure and community engagement. The design used a distinctive two-color palette of emerald green and burgundy red, with white graphics and typography to create a cohesive and recognizable visual identity.
The campaign reached a wide audience across different regions, with materials tailored to specific community needs while maintaining a consistent visual language.